The Problem With Chasing Losses

Player Behaviour · 5 min read

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Chasing losses is one of the most common and most damaging patterns in gambling. It feels rational in the moment, but it is not.

The logic goes like this: I am down £50, so if I keep playing, I can win it back. The problem is that each round is independent. The game does not know you are down, and it does not owe you a win. The maths does not change because you lost earlier.

From the industry side, chasing behaviour was visible in the data. Deposit frequency increasing after losses. Session lengths getting longer. Bet sizes going up. The pattern was consistent enough that some operators used it as a trigger for responsible gambling interventions. The better ones, anyway.

Full article coming soon.